Reach Rust players the moment they choose where to play.
RUSTalyzer is where Rust players go to compare servers, plan around wipes, and pick where to drop in next. Put your brand in front of an engaged, gaming-savvy audience at the exact moment they are deciding.
An audience worth showing up for
Most of this traffic is organic - 26k+ monthly visits come from Google search alone, growing 20% month over month.
Traffic has been growing fast. We expect double-digit month-over-month gains to continue through the next force-wipe cycles, and inventory will not stretch to match it forever.
Why this audience is different
Decision-stage traffic
Visitors come to RUSTalyzer to choose a server, not to read entertainment content. They are filtering, comparing, and clicking through to join.
Wipe-aware audience
A large slice of the audience is planning around fresh wipes and reset timing. Sponsorships sit next to the moment they pick a wipe to join.
Segmentable by play style
Solo, duo/trio, PvE, vanilla, modded, aim training, build, region, gather rate. You can target the player type that fits your server best.
Three sponsorship packages
Each package owns a different moment in the player's journey. Beta pricing is held while we lock in the first cohort of sponsors.
Boost
LimitedPremium ad slot inside the server discovery grid.
- Sponsored card placed inside the search & toplist results grid.
- Seen by players actively comparing servers and deciding where to play.
- One advertiser at a time - no rotating banners, no dilution.
Wipe Calendar Sponsor
LimitedOwn the wipe-planning surface.
- Exclusive ad placement on the Wipe Calendar page.
- Reaches an engaged audience planning around fresh wipes and reset timing.
- Sharp intent: visitors are deciding which server to join next.
Category Sponsor
LimitedMatch a specific Rust player segment.
- Sponsor a focused category: solo, vanilla, PvE, build, aim training and more.
- Player intent matches your message - better fit, better engagement.
- Pick the segment that fits your brand best and own it.
Where attention concentrates
The audience is global, and most of the clicks land in the high-attention zone of the result grid. Sponsor placements are positioned exactly where players are already looking.
A global Rust audience
Visitors from across Europe, North America, Asia-Pacific, and RU/CIS. This is not a single-market site - your campaign is seen wherever Rust is played seriously.
The two highest-spending advertising regions make up the majority of our traffic.
Most clicks land in the top spots
Roughly 60% of result clicks happen in the top 3, and around 90% in the top 10. Boost ad cards are placed inside the high-attention zone - not buried below the fold.
This is decision-stage traffic
Visitors compare, filter, dig in.
This is decision-stage traffic, not passive scrolling.
A meaningful slice ends up actually joining a server.
Boost ad cards live where users are already looking.